In today’s digital age, businesses are constantly looking for innovative ways to connect with their customers. One of the most effective tools in this regard is WhatsApp. With over 2 billion users worldwide, it has become a preferred channel for businesses to engage with their audience. However, sending bulk messages through WhatsApp isn’t as straightforward as it might seem. That’s where a business WhatsApp sender comes into play.
A WhatsApp Bulk Message Sender is a platform that allows businesses to send bulk messages to their customers on WhatsApp. It is the official Business Solution Provider (BSP) of Meta and offers the WhatsApp Business API to send broadcast messages. This platform helps manage contact lists, create templates, personalize messages, schedule broadcasts, and analyze campaigns.
WhatsApp Business API is the only way to send bulk messages on WhatsApp. That’s why a bulk message sender or service provider is important. It allows you to reach customer inboxes according to WhatsApp’s terms of service. It provides everything you need to create and manage bulk messaging campaigns.
There are several platforms available that offer WhatsApp Business API for bulk messaging. Here are some of the top options:
-
EngageLab: A complete customer engagement platform that builds lasting relationships with customers. It’s meant for better communication and to take customer engagement to the next level. EngageLab, Meta’s authorized BSP, offers the WhatsApp Business API for bulk messaging. It enables businesses to reach over 2 billion WhatsApp users through official channels.
-
Wati: An incredible choice for businesses to reach customers via WhatsApp. It offers WhatsApp Business API to send messages for marketing, sales, support, etc. It allows businesses to broadcast messages, create a bulk messaging campaign, schedule messages, and send them to a massive list of contacts.
-
AiSensy: Specifically a WhatsApp Business API and engagement platform. It helps you send broadcast messages to your customers, automate conversations, and improve engagement and revenue.
-
Twilio: An advanced and reliable message platform. With its Business API, businesses can reach customers and engage with them wherever they are. It facilitates personalized communication with a massive audience on WhatsApp.
-
MessageBird: Another well-known communication platform for businesses. Be it WhatsApp, SMS, WeChat, Messenger, or voice, it’s an all-in-one tool. It’s also one of the oldest platforms on the market.
-
Brevo: A comprehensive marketing platform covering customers through WhatsApp messages, SMS, email, forms, the app pushes, etc. It also offers WhatsApp Business API to send bulk messages to customers.
-
360Dialog: A platform that focuses on WhatsApp Business API. It only offers WhatsApp solutions that allow it to stay focused and offer incredible features and comprehensive tools.
-
DoubleTick: Another platform specifically for WhatsApp business communication. With this, businesses can reach a massive number of customers in no time. They can create and manage bulk messaging campaigns and send bulk personalized messages to customers.
To send bulk messages on WhatsApp, there are two main methods:
-
Using WhatsApp Broadcast List: It’s possible to send bulk message on WhatsApp Business without a Business API. For this, you can use WhatsApp Broadcast List. You can send bulk messages to up to 256 people. It does not require opt-in, but the contact numbers must be saved on your device. It’s a good option for small businesses and startups.
-
Using WhatsApp Business API: You can use EngageLab to send personalized mass WhatsApp messages using WhatsApp Business API. The steps include signing up for an account, creating a template, typing the content for the message, and submitting it for review. Once the status of the template is changed to “Active,” you can refer to the template when sending messages.
The benefits of using WhatsApp Business API to send bulk messages include:
- Official Channel: WhatsApp Business API is the official way to send bulk messages. It’s provided by Meta, so it’s the safest method.
- High Volume: With a WhatsApp Business API, you can target thousands of customers and send messages in bulk.
- High Delivery Rate: The delivery rate of WhatsApp broadcasts is high and can be around 95 to 99%.
- Automation: Users can automate broadcast messages and schedule them for specific events and days.
- Enhanced Customer Experience: WhatsApp messages are interactive. They can have attractive visuals, text, emojis, buttons, CTAs, etc.
- Detailed Analytics: You get detailed analytics when you use WhatsApp Business API. It gives you the data of delivered, opened, read, replied, and failed messages.
When it comes to downloading and using a business WhatsApp sender, it’s crucial to ensure that you’re using a legitimate and secure platform. While there are extensions available for browsers like Chrome, Opera, Internet Edge, or Firefox, it’s always safer to use a trusted service provider that offers the WhatsApp Business API. These platforms provide the necessary tools and support to ensure that your bulk messaging campaigns are successful and compliant with WhatsApp’s policies.
In conclusion, a business WhatsApp sender is an essential tool for any company looking to leverage the power of WhatsApp for marketing and customer engagement. By choosing the right platform and following the guidelines set by Meta, businesses can effectively reach their audience, enhance their customer experience, and achieve their marketing goals.
About the Author
