In the digital age, businesses are constantly seeking innovative ways to connect with their customers. One of the most effective tools for this purpose is the bulk WhatsApp sender, a platform that allows companies to send personalized messages to multiple recipients at once. While WhatsApp has strict policies against spamming and unsolicited messages, there are legitimate tools that enable businesses to engage with their audience in a compliant manner. This article explores the top bulk WhatsApp senders available in 2021, their features, and how they can be used effectively.
How Bulk WhatsApp Senders Work
Bulk WhatsApp senders operate by allowing users to create personalized messages using templates that include placeholders such as @name. These messages are then sent to a list of contacts, which can be uploaded via CSV files or manually entered. The process is designed to be efficient while adhering to WhatsApp’s guidelines, ensuring that businesses do not violate the platform’s terms of service.
For example, one tool allows users to customize a message in the “Message Template” field, using @name to insert the recipient’s name automatically. After filling out the names and phone numbers of leads or clients, the user can press “Send” for each recipient. It is important to note that these tools are not one-click senders, as doing so would breach WhatsApp’s policies. Instead, they offer a fast and safe alternative for businesses looking to communicate with their audience.
Benefits of Using Bulk WhatsApp Senders

The use of bulk WhatsApp senders offers several advantages for businesses:
- Customer Engagement: Businesses can reach a wide audience and enhance customer engagement through personalized communication.
- Brand Positioning: By sending messages directly to customers’ preferred channel, businesses can strengthen their brand presence.
- Order Updates: Companies can easily send order updates and tracking links, improving the customer experience.
- Back-in-Stock Alerts: Customers who have shown interest in products can be notified when items are back in stock.
- Sale Announcements: Businesses can promote sales and special offers directly to their customers.
- Analytics: Some tools provide insights into whether messages have been read, helping businesses refine their strategies.
Top Bulk WhatsApp Senders in 2021
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1. Viking WhatsApp Tool
Viking is a free bulk WhatsApp sender that allows businesses to send documents, vCards, and promotional messages. It supports web browser access and offers features like customer databases and broadcast messaging.
Pros: Easy to integrate with third-party apps
Cons: Not available as a mobile app
2. AiSensy
AiSensy is a comprehensive platform that enables businesses to automate messages, run WhatsApp ads, and manage product catalogs. It offers drag-and-drop chatbot builders and integrates with Shopify and WooCommerce.
Pros: User-friendly interface
Cons: Limited custom attributes in basic and pro versions
3. Interakt
Interakt provides a full-stack solution for WhatsApp marketing, including automated workflows, shared team inboxes, and campaign broadcasts. It also offers green tick verification for businesses.
Pros: Affordable software with over 15 integrations
Cons: Dashboard may be complex for some users
4. HubSpot Marketing Automation
HubSpot integrates with WhatsApp to allow businesses to send bulk messages, manage campaigns, and track customer interactions. It offers a range of features including live chat, email marketing, and A/B testing.
Pros: Wide range of integrations
Cons: Templates can be difficult to modify
5. WATI
WATI helps businesses build online stores on WhatsApp, offering real-time updates on product sales and stock alerts. It also allows for broadcasting and sending bulk messages.
Pros: Seamless integration with CRM tools
Cons: Additional users require extra payment
Choosing the Right Bulk WhatsApp Sender
When selecting a bulk WhatsApp sender, businesses should consider factors such as ease of use, compliance with WhatsApp’s policies, and the ability to personalize messages. Tools like Privyr and WhatSender are particularly useful for small businesses due to their affordability and simplicity.
It is also crucial to follow WhatsApp’s rules and avoid sending spam or hard-selling messages. Violating these policies can result in being banned from the platform.
Conclusion
Bulk WhatsApp senders have become an essential tool for businesses looking to engage with their customers in a more personal and efficient way. With the right platform, companies can enhance customer satisfaction, improve brand visibility, and streamline their marketing efforts. As the demand for instant communication continues to grow, the use of bulk WhatsApp senders will only become more prevalent in 2021 and beyond.