In today’s digital world, standing out in a crowded marketplace is tough. For small business owners, the challenge of reaching their target audience at once can be overwhelming. However, with the right tools, this task becomes manageable and even efficient. One such tool that has gained popularity is bulk WhatsApp SMS sender software. These platforms allow businesses to connect with numerous customers simultaneously by sending personalized messages, helping them stand out from the competition and achieve their marketing goals.
With over 100 billion messages sent every day on WhatsApp, it’s more than just a messaging app—it’s a powerful platform for promoting your business. This guide explores the best bulk WhatsApp SMS sender software available, highlighting their features, pricing, and how they can benefit your business.
Understanding Bulk WhatsApp SMS Sender Software
Bulk WhatsApp SMS sender software is designed to help businesses send messages at scale on WhatsApp in a compliant, organized, and measurable way. Unlike the WhatsApp Business App, these platforms are built to handle bulk messaging, manage replies, personalize campaigns, and track results. They connect to the official WhatsApp Business API (WhatsApp Business Platform) through verified providers, ensuring stability and compliance with Meta’s rules.
Types of Bulk Messaging Options
- WhatsApp Business App: Free and easy to use, but limited to sending messages to 256 contacts at a time. Fine for small businesses, but lacks automation, advanced analytics, and efficient reply management.
- Unofficial Bulk Senders: Third-party tools that log into your WhatsApp account via unofficial methods. While cheap or free, they violate WhatsApp’s terms, carry high ban risks, and often lack reliable features for handling replies.
- WhatsApp API: Meta’s official solution for sending messages at scale. Most companies instead work with an official Business Solution Provider (BSP), which simplifies setup and provides ready-made features for sending broadcasts, managing replies, and contacts.
Top 20 Bulk WhatsApp SMS Sender Software
Below is a list of the top 20 bulk WhatsApp SMS sender software, each with its unique features and benefits:
Zixflow
Zixflow stands out as one of the best service providers for sending bulk WhatsApp messages. It is an all-inclusive marketing and CRM platform designed to streamline the management of marketing campaigns across different channels such as WhatsApp, SMS, and email. With Zixflow, you can easily create and deploy outreach campaigns, manage incoming messages, and set up WhatsApp Message Templates.
Pricing:
– Free plan: $0
– Starter plan: $39 per user/month
– Growth plan: $74 per user/month
– Enterprise plan: $159 per user/month
Brevo

Brevo is a software that helps businesses like yours manage customer relationships. It offers features like email marketing, SMS marketing, WhatsApp messaging, live chat, chatbots, and basic telephony tools. Brevo also offers integrations, WhatsApp marketing automation, and tools to manage your sales pipeline.
Pricing:
– Free plan: ₹0
– Starter plan: ₹1575/month
– Business plan: ₹4075/month
– BrevoPlus: Custom pricing
WATI
WATI is another WhatsApp bulk message sender software. It allows you to streamline your business communication through WhatsApp marketing, making it a powerful tool for engaging with customers. You can manage your team effortlessly using a multi-login inbox, automate responses with quick replies, and personalize your outreach with broadcast campaigns.
Pricing:
– Growth plan: ₹2,499/month
– Pro plan: ₹5,999/month
– Business plan: ₹16,999/month
SendApp
SendApp allows you to supercharge your marketing efforts by launching personalized campaigns directly from your existing messaging app. With WhatsApp bulk message sending as one of its core features, SendApp enables you to create personalized messages containing text, images, videos, and links, and send them to your entire contact list or specific groups.
Pricing:
– SendApp desktop: Varies
– SendApp cloud: Varies
– SendApp API: Varies
– SendApp SMS: Varies
MessageBird
MessageBird is one of the top WhatsApp business alternatives that you can use to personalize and send bulk messages on WhatsApp to your targeted audiences seamlessly. Whether you’re running effective marketing campaigns, triggering automated notifications, or providing exceptional customer support, MessageBird’s bulk message feature empowers you to do it all effortlessly.
Pricing:
– Contact sales team for pricing details
RapBooster
RapBooster offers you a comprehensive range of digital marketing tools and services, including a powerful WhatsApp bulk message sender. This cloud-based software empowers you to send personalized messages, images, videos, and PDFs to large audiences while managing multiple accounts and chatbots.
Pricing:
– Contact sales team for pricing details
What-Sender
WhatSender makes sending bulk WhatsApp messages easy for you, whether it’s for personal or business use. Simply connect to WhatsApp Web and with just one click, send thousands of personalized messages to promote your brand, engage customers, or expand your reach.
Pricing:
– Free plan: Limited messages/day
– Classic plan: ₹249/month
– Annual plan: ₹1,650/year
– Business plan: ₹125/license/month
– Business annual plan: ₹830/license/year
DoubleTick
DoubleTick helps you use WhatsApp for sales and customer engagement. Its main feature, the WhatsApp Business API, lets you send bulk messages for product updates, order notifications, and targeted communication. DoubleTick also offers tools like chatbots and lead nurturing sequences, which automatically engage with customers to keep them connected 24/7.
Pricing:
– Starter plan: ₹2000/month
– Pro plan: ₹3000/month
– Enterprise plan: Custom pricing
WappBlaster

WappBlaster goes beyond just being a bulk WhatsApp sender; it’s a comprehensive marketing hub designed to help you connect with your audience in a personalized way. You can create engaging content using built-in image editing and spintax support, then schedule broadcasts or let autoresponders take care of the work for you.
Pricing:
– Standard plan: ₹2500/year
– Reseller plan: ₹1200/year
Bulk-WhatsAppSender
Bulk-WhatsAppSender offers you a convenient way to send personalized messages to a large group of people without needing to add them to your contacts. This means you can reach out to numerous recipients efficiently. You can upload a list of phone numbers, tailor greetings to each individual, attach various types of media, and schedule deliveries at random intervals to avoid detection.
Pricing:
– Individual plan: $39/year
– Individual pro plan: $59/2 years
– Enterprise plan: $99/2 years
– Enterprise pro reseller plan: $599/year
Chatarmin
Chatarmin simplifies your business communication with its WhatsApp marketing and team collaboration tools. It empowers you to connect with your customers effectively by sending lots of messages, creating chatbots, and providing quick support.
Pricing:
– Starter plan: 82€/month
– Smarter plan: 165€/month
– Corporate plan: 175€/developer hour
Sendwo
Sendwo is here to help you attain the power of WhatsApp marketing for your business. As a cloud-based software, it’s designed to cater to businesses of all sizes, making it easy for you to connect with your customers through this popular messaging platform. With Sendwo, you can effortlessly send bulk WhatsApp messages, reaching a large audience efficiently.
Pricing:
– Startup plan: $30/year
– Professional plan: $50/year
– Enterprise plan: $80/lifetime
DelightChat
DelightChat is designed with you in mind, especially if you run an e-commerce business, particularly on Shopify. It serves as an omnichannel customer service and marketing platform, consolidating all your customer interactions in one convenient place. From managing emails and live chat to handling inquiries on Facebook, Instagram, and WhatsApp of your e-commerce store or any business, DelightChat simplifies the process for you.
Pricing:
– Startup plan: $49/user/month
– Scale plan: $99/user/month
– Growth plan: $299/user/month
Ameyo
Ameyo is built primarily for delivering top-notch customer service via WhatsApp. With the software, you can leverage the WhatsApp Business API to connect with your customers and handle their issues efficiently.
Pricing:
– Request pricing by filling out a form
Growby (formerly Whatso)
Growby is an all-around WhatsApp marketing solution that comes with numerous outreach features to streamline conversations and boost customer engagement. A few notable features include multiple language support, workflow automation, and chatbot capabilities.
Pricing:
– $109/year to $279/year
– Free trial available
WA Web Sender
WA Web Sender, as the name suggests, is a bulk WhatsApp marketing tool that lets you send WhatsApp messages at scale from the WhatsApp Web. It is a Chrome Extension that you can download and start using to connect with customers.
Pricing:
– Contact customer support for pricing details
AiSensy
AiSensy is one of the well-known names in the WhatsApp marketing industry. Being an official BSP of WhatsApp API, you can use it to send promotional and customer service messages to your contacts.
Pricing:
– ₹999/month
– ₹2399/month
– Enterprise plan: Custom pricing
NovoChat
NovoChat is a marketing solution that lets you run outreach campaigns across multiple channels like WhatsApp, Telegram, and Messenger. However, you can only send bulk messages on Messenger and WhatsApp.
Pricing:
– 7-day free trial
– Three pricing options available
Interakt
Interakt is also a recognized WhatsApp Business Solution Provider that comes with a bulk messaging functionality to engage customers at scale. Plus, similar to DelightChat, Interakt also comes with an inbox to allow your team members to respond to customers effectively.
Pricing:
– ₹2,499/month to ₹3,499/month
– Enterprise plan: Custom pricing
WebEngage
WebEngage is a customer engagement and retention platform that lets you create personalized communication across various channels, including WhatsApp, SMS, email, and push notifications. It is known for its ability to send bulk messages on WhatsApp, which is especially useful for you if you need to reach large numbers of customers simultaneously.
Pricing:
– Schedule a personalized demo
– No pricing data available on website
Choosing the Right Bulk WhatsApp SMS Sender Software
Choosing the right bulk WhatsApp SMS sender software isn’t just about sending messages—it’s about finding a platform that fits your budget, scales with your business, and gives you the features you need to manage replies, automation, and reporting.
Key Considerations
- Official API Access and Compliance: Using an official Business Solution Provider (BSP) ensures messages are sent through Meta’s verified channels, keeps your account safe, and allows direct template approvals.
- Ease of Use: Look for a simple WhatsApp message template builder, smooth contact import, and flexible scheduling.
- Personalization and Segmentation: Dynamic fields (like name or purchase history) and CRM integrations let you send relevant, targeted messages at scale.
- Automation and AI Agents: Broadcasts generate replies; AI, automation, chatbots, and flow builders help manage them without overwhelming your team.
- Analytics and Reporting: Track sent, delivered, read, and failed messages, plus reply and opt-out rates.
- Pricing Transparency: Understand whether the platform passes Meta’s fees directly or adds extra markups, and whether pricing scales predictably as volumes grow.
- Support and Reliability: Responsive support and stable infrastructure reduce downtime and setup headaches.
Conclusion
Bulk WhatsApp SMS sender software is a powerful tool for businesses looking to enhance their communication strategies. By leveraging these platforms, businesses can send personalized messages at scale, manage replies efficiently, and track the performance of their campaigns. Whether you’re a small business owner or a large enterprise, choosing the right software can significantly impact your marketing efforts and overall business growth.
For businesses ready to scale their WhatsApp marketing with AI and automation, Respond.io stands out as a comprehensive solution. It combines compliant bulk messaging with automation, segmentation, shared inbox workflows, transparent pricing, and omnichannel support—making it the platform to grow with.