In today’s fast-paced digital landscape, businesses are constantly seeking ways to streamline their operations and enhance customer engagement. One of the most effective tools in this regard is WhatsApp Business, which allows companies to connect with their customers in a more personalized and efficient manner. A key component of this platform is the use of WhatsApp Business message templates, which can significantly improve the efficiency of communication while maintaining a professional and consistent brand image.
According to a survey by Segment, about 49% of customers make an impulsive purchase after receiving a personalized experience. This highlights the importance of personalization in modern sales. WhatsApp Business message templates provide pre-written messages that allow businesses to quickly and easily send greetings, order confirmations, appointment reminders, and more. These templates not only save time but also ensure that your messages are consistent and professional.
Why should companies improve messaging on WhatsApp?
Creating a WhatsApp Business account can help equip businesses with a seamless communication channel with their customers. Below are some key reasons for companies to keep their messaging perfect on WhatsApp:
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Brand building: WhatsApp can help businesses target potential customers and build a powerful brand image. With strategically crafted messages that promote brand value, products, and services, companies can gain a competitive edge in the market.
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Customer satisfaction: Customer satisfaction is critical to positive word-of-mouth, whether they’re one-time or returning buyers. With WhatsApp’s instant communication, businesses can keep customers informed, resolve issues quickly, and request feedback, building trust in the process.
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Loyal customer base: Businesses need a loyal customer base to have repeat sales. With WhatsApp’s instant messaging, personalized promotions and messages make customers feel valued and exclusive, increasing the likelihood of their return.
Top 15 WhatsApp message templates and examples for businesses
Below are a few notable WhatsApp Business message templates and examples you can employ to enhance customer communication:
General WhatsApp Business message examples
These WhatsApp Business messages templates can be used to welcome new customers or wish them well on special occasions.
Example 1
Hey, {customer’s name}. Welcome to [your business]!
As a first-time customer, we’re excited to offer you an exceptional [discount percentage] discount. Just use code [discount code] at checkout to receive your savings. We’re committed to providing you with great products and better service, so don’t hesitate to reach out if you need anything.
Thanks for choosing us. Happy shopping!
Business follow-up message examples
Use these templates to communicate with your customers, whether they’ve left items in their cart or haven’t visited your website in a while.
Example 5
Hi [customer name],
We hope you have been enjoying your [XYZ product/service]. Here at [your business], we strive to ensure customer satisfaction and are continuously improving. If you face any problems while buying our product, please don’t hesitate to let us know.
We value your feedback and use it to cook up something extraordinary for you on your next visit. Thanks again for choosing us.
Order confirmation message examples
These templates can be handy in updating your customers on different stages of their order confirmation.
Example 7
Hi [customer name],
We’re glad you decided to purchase with us, and we can’t wait to fulfill your order. We’ve already started processing your order, but if you have any questions or concerns, don’t hesitate to reach out.
Keep an eye on that inbox, as we’ll be sending updates shortly; it won’t be long until your package arrive.
Thanks for choosing us!

Customer support message examples
These customer support messages will help you establish a better relationship with your customers.
Example 9
Thanks for contacting us!
We’re sorry to hear about the issue you’re experiencing. We are more than happy to help you out.
Can you please provide us with more information about the issue?
Loyalty program message examples
Appreciating your customers for their loyalty to your business goes a long way in ensuring you get many repeat sales.
Example 15
Hey [customer name],
We wanted to show our sincere gratitude for your loyalty. We’re excited to offer you exclusive access to our unique rewards program – a great way of getting even more value from us. With every purchase, collect points and unlock special offers only available with membership. Sign up today and begin earning some awesome rewards.
Thank You for being part of the [your business] family!
How Cooby supercharges WhatsApp Business inbox to communicate at scale
Cooby transforms WhatsApp Business into a hyper-productive and functional WhatsApp inbox where you can be most effiecent and effective in interacting with customers.
WhatsApp can be troublesome with multiple chats landing in your inbox daily. Even though some how you try to get to the important ones faster, peace of mind and focus submerges in the chats flood sooner than you realize.
Cooby organizes these chats for you and keep the important ones in a separate tab, helping you achieve inbox zero every day, i.e. you get to all chats on time. Furthermore, you get an wide array of tools and features like WhatsApp broadcast, templates, reminders, notes, comments, CRM integrations and much more to make your life easier on WhatsApp.
Take Cooby for a spin and unlock hyper focus on WhatsApp.